In the early days, Cliff Richard was marketed as the British equivalent to Elvis Presley. Like previous British rockers such as Tommy Steele and Marty Wilde, Richard adopted Presley-like dress and hairstyle. In performance he struck a pose of rock attitude, rarely smiling or looking at the audience or camera. His late 1958 and early 1959 follow-up singles, "High Class Baby" and "Livin' Lovin' Doll", were followed by "Mean Streak", which carried a rocker's sense of speed and passion, and Lionel Bart's "Living Doll". It was on "Living Doll" that The Drifters began to back Richard on record. It was his fifth record, and became his first number 1 single . By that time the group's lineup had changed with the arrival of Jet Harris, Tony Meehan, Hank Marvin, and Bruce Welch. The group was obliged to change its name to The Shadows after legal complications with the U.S. Drifters as "Living Doll" entered the American top 40, licensed by ABC- Paramount. "I Gotta Know" featured on the EP "Cliff Sings".
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